Social Entrepreneurship Competition in Tourism

Do you dream of igniting change through social entrepreneurship in travel?

Are you ready to show your ideas to the world?

We are looking for you!

👉 Join our online Info Session + Q&A on 28 May 2024, 14:00 CET – register on LinkedIn or Travel Massive.


Apply for the

Social Entrepreneurship Competition in Tourism 2024

The Social Entrepreneurship Competition in Tourism is the first worldwide competition focusing on social innovation and entrepreneurship in tourism and hospitality.


Ten finalists will receive invaluable 8-week business mentorship from our expert Mentors and will compete at the final Pitch Contest on 28 November 2024.


The winners in each category will receive marketing and business support from our partners, online trainings, feedback from industry experts, event exposure, and many more from our 2024 partners: booking.com, Amadeus, Lufthansa City Center, Travel Massive, the Eberswalde University for Sustainable Development, SINA, ITB Berlin, Teejit, and WIIF.


Apply before 30 June 2024


Applications for the 2024 Competition are now closed! We will announce the 25 shortlisted initiatives shortly. 

You can apply in 2 categories

LAUNCH TRACK

For entrepreneurs with great innovative idea or initiative they want to grow.

GROWTH TRACK

For entrepreneurs with existing projects and an MVP they want to develop further. 

News & Media

ITB Berlin:

Social Entrepreneurship Competition in Tourism enters its fifth round in 2024

Meet the 2022 Winners

See the featured initiatives - 25 shortlisted, 10 finalists, and the winners of the 2022 Competition.

Why Join The Competition?

International Community

We have a network of entrepreneurs from more than 60 countries who are interested in social innovation and tourism, just like you.

Mentoring & Coaching

All ten finalists receive 10- weeks of both one-on-one and peer-to-peer support from our expert network of Mentors. 

Global Network & Exposure

The Competition is powered by strong industry partners providing resources and a relevant reach for the featured initiatives.

Prizes &

Recognition

Each year, the Competition partners offer tangible and intangible prize fund to support the winning social entrepreneurs. 


Who is the Competition for?

The focus of the competition is to provide strong support for social tourism entrepreneurs and their efforts to help to transform the sector and shape a sustainable future for tourism in their destination. There are no demographic or geographical limitation for participants.


All entries must fulfil just the following three criteria:

Related to tourism

Support the United Nations' Sustainable Development Goals (SDGs) – (SDGs) – every application must choose no more than 3 SDGs and show how their initiative is supporting them.

Social or environmental mission at the core of Business Plan

2024 Competition Timeline



What is in it for you?

*The full prize list for the 2024 will be updated regularly. Check this page for news.

For the 25 shortlisted entrepreneurs:


✔️ Access to specialized eLearning Courses & Online Trainings from Teejit (value 11 000 EUR)

✔️ Feedback from leading industry experts.

✔️ Exposure via our channels and strong partners network.

✔️ Amadeus: 1 slot for the next edition of Travel4Impact program for one of the shortlisted participants:

  • Consideration of the finalists for the next cycle of Travel4Impact program with the objective to have at least 1 shortlisted candidate of the Growth Track selected to join the Travel4Impact program in 2025 (subject to company officially applying to the program and meeting profile and program admission criteria)


For the 10 finalists:


✔️ 8 weeks of 1-on-1 and peer-to-peer coaching for finalists by selected international Mentors.

✔️ Featured placement on the Travel Massive newsletter and socials for all finalists (100k+ combined reach)

✔️ Additional feature in Press Releases and all relevant channels (ours and our partners)

✔️ Additional visibility on Lufthansa City Center B2B and B2C media channels

✔️ 1h expert session with Amadeus for startups team for up to 3 finalists of each track:

  • Launch Track: 1 hour session with Amadeus Launchpad team for 1 to 3 finalists. Timing: any time in 2025.
  • Growth Track: 1 hour session with Amadeus Ventures team for 1 to 3 finalists. Timing: any time in 2025. 


For the winners:


✔️ 3x2 tickets to ITB Berlin 2025 for the first place winners (valued ~$594)

✔️ Featured placement on Travel Massive for the first prize winners (valued $500)

✔️ 3 Explainer Videos from Teejit (valued €3000 each)

✔️ Additional feature in Press Releases and all relevant channels (ours and our partners)

✔️ Visibility of winners in Amadeus channels in Q4 2024.


2024 Jury

Our jury members hail from all different parts of the tourism industry – and the world!

Social Entrepreneurship at ITB Berlin 2024

2024 Jury

Our jury members hail from all different parts of the tourism industry – and the world!

In March 2024, our panel discussion "Social Enterprises Driving Positive Impact in Tourism" took the stage of ITB Berlin. 


Many thanks to all our partners who joined:

  • Dr. Neal Bermas, Founder & Chairman STREETS International
  • Carole Carlson, Professor of the Practice at Brandeis University, USA
  • Audrey Mourguiart, Head of Social Innovation at Amadeus
  • Michel Visser, Head of Societal Impact at Booking.com
  • Paola Vulterini, Leader of Valueable network | Assoziazione Italiana Persone Down

Videos From Previous Editions: 

Social Entrepreneurship at ITB Berlin 2023

Moderator: Prof. Dr. Claudia Broezel –  founder of the Social Entrepreneurship Competition


Keynote: Prof. Dr. Carole Carlson – Brandeis University (USA) 


Guests: Joanna Gruau – Wheel The World (USA) and Paola Sota – Ancestral Teachers (Peru)


Guest student: Eyleen Zimmermann, Master Student at HNEE (Germany)

2022 Pitch Contest

and Awards

Livestream of the 2022 Pitch Competition and Award Ceremony for the Social Entrepreneurship Competition in Tourism.


On 28th of November 2022, ten finalists were part of the online Pitch Competition and the winners were chosen live by the Jury Members.


Moderator: Kevin O’Shaughnessy – Founder, CityHook

Meet The 2022 Partners

+ Q&A

Meet the partners and the team behind the Social Entrepreneurship Competition in Tourism in 2022.


  • TUI Care Foundation
  • Travel Massive
  • ITB Berlin
  • Social Innovation Academy (SINA)
  • Teejit
  • Eberswalde University for Sustainable Development
  • STREETS International

Social Entrepreneurship Competition in Tourism at ITB Berlin 2024

In March 2024, our panel discussion "Social Enterprises Driving Positive Impact in Tourism" took the stage of ITB Berlin. 


Many thanks to all our partners who joined:

  • Dr. Neal Bermas, Founder & Chairman STREETS International,
  • Carole Carlson, Professor of the Practice at Brandeis University, USA,
  • Audrey Mourguiart, Head of Social Innovation at Amadeus,
  • Michel Visser, Head of Societal Impact at Booking.com
  • Paola Vulterini, Leader of Valueable network | Assoziazione Italiana Persone Down.
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